ZappChai

India's favourite finance and business newsletter

Oct 21, 20193 min read

Language localization: Why going multilingual makes sense

Earlier this week Indian banking giant HDFC announced a localized website in seven different languages (English, Hindi, Marathi, Tamil,...

Oct 17, 20193 min read

Bajaj Chetak - Understanding the Branding & Marketing Strategy

Brand recognition, nostalgia, sleek design, distribution strength & attractive pricing help Bajaj Chetak.