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ZappChai
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Apr 23, 20202 min read
Sin pays - The urge to restart liquor
The lock-down closed down sale of all non essential items, which included the sin goods - liquor and cigarettes. One would think the...
Apr 22, 20202 min read
Shelf space and trials - The gift of Covid to small FMCG
If you are a small local FMCG firm trying to compete with the behemoths in the country, two of the most important challenges you will...
Apr 21, 20203 min read
Cushing OK? - a question of storage
If you have been following financial news there is a good chance that your inbox would be flooded with charts of price crashes and the...
Apr 20, 20202 min read
ZappChai Explainers - Helicopter money
What would you think about receiving a cheque of 1000 from the central bank, no questions asked. If you are like most people you would...
Apr 17, 20203 min read
The perishable inventory problem - Fashion and Beverages
While sectors like Auto and Real estate have been seeing mounting inventory levels for a while now, the lockdown amidst summer months has...
Apr 16, 20203 min read
The acid test for India's "fin-tech"
A banker is a fellow who lends you his umbrella when it's shining but wants it back when it begins to rain. The adage seems true for a...
Apr 15, 20203 min read
ZappChai Explainers - Understanding Emergency Funds
With the word 'recession' doing the rounds more often than you would like, one thing that a lot of folks would like to know about is...
Apr 14, 20203 min read
The impact of social distancing on Aviation unit economics
While there still isn't clarity on when the lockdown will end, it is highly likely that it will end before we have a vaccine for this at...
Apr 13, 20202 min read
The power of Nostalgia - Ramayana & Amul
Nostalgia and its impact on the human psyche is well documented. In these trying times, two powerful brands in their own right, Amul and...
Apr 10, 20203 min read
Tribalism - The secondary impact of US job losses
Understanding the impact of US job losses on its international policy.
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